People used to be able to simply buy tickets for the U.S. Open, sit down and watch some tennis.
Of course, you can still do just that, but you may miss out on several high-tech layers of the action.
The obvious place to start is with the U.S. Open mobile app and USOpen.org, which have all the basic information, photos and video people have to come to expect.
This year, however, developers at IBM say they are offering up so much data through features like the "Slam Tracker" that users can actually predict outcomes like a seasoned analyst.
"You click on 'keys to the match' for all the key matches," said Rick Singer from IBM. "What you'll see for each player is three things they need to do, all based on big data, in order to succeed."
Users can also see in real time what the public sentiment is towards a player based on social networking mentions.
If fans in the stands feel like having two screens to soak it all in while watching a match, Time Warner Cable, YNN's parent company, is also sponsoring FanVision devices.
"Wherever you are on the grounds, you can watch the six show courts, and in addition, you can track your favorite players on the device as well," said Uday Ahuja from FanVision. "We have accompanying audio with each of those courts as well, so you can always listen in to the action. Plus, there's a lot of in-depth stats available."
This year at the Open, fans can turn their swing into a work of art using "The Art & Sound of Tennis," part of the American Express fan experience.
"We give them modified rackets, they step up and put them in their hands," said Kim Robinson from American Express. "We have awesome sensors and sounds that react to the way that people swing their rackets, and upon doing that, abstract animations are created and placed into this 360 sphere that revolves and creates beautiful art."
Afterwards, players can feel free to brag to friends that their swing could quite possibly be prettier than, say, Federer's or Serena's.