You won’t catch 8-year-old Maya playing with Barbie dolls or twirling in dress-up gowns.
"She’s more the kind of girl to play in the dirt and climb trees, and play Legos and cars and trucks, and never has done anything that follows kind of your gender stereotypes out there," Sharon Choksi, Maya's mom, said.
Maya loves baseball and sharks. She wanted clothes that show off the things she likes, but couldn’t find them in the girls' section.
“I kept thinking, ‘Somebody should make clothes for girls like Maya,'" Choksi said. "And so about a year ago I said, ‘Well, we should make clothes for girls like Maya.’ And that’s kind of how it came about.”
Choksi started Girls Will Be, a T-shirt line for girls who don't always want to wear pink and purple. The tops aren’t as tight as many girls' shirts, but they’re not cut like little boys shirts either.
“We’ve had some feedback that asks ‘Why not shop in the boys department if you want a robot shirt?' And that’s fine, and some girls do that too, but girls shouldn’t have to shop in the boys department to find these styles," Choksi says. "They should know it’s OK for a girl to like robots and things beyond pink and not want to wear sparkles.”
The line currently has 15 designs for girls in sizes four to 12. Choksi says there is a need for more options for both boys and girls who like to dress outside of the box, but the company is proud to be doing what they can.
“The response has been amazing," Choksi says. "It’s surpassed our most optimistic expectations."
The Girls Will Be line launched in July and the T-shirts are currently sold for $24 in Austin stores 1379 and Bright Beginnings. You can also find them online at www.girlswillbehq.com.