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Automotively Austin: Catchy car advertisements
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Some car commercials can be a bit bombarding, overwhelming you with deals and savings.
Others ease you into the idea of buying a new car, giving you a friend you can trust. On the flip side, some advertisements will use all sorts of stunts and shenanigans to make you laugh.
Whatever approach a dealership chooses, the goal of a car commercial is to make a good first impression.
Managing partner Jim Bagan has been doing the Roger Beasley Mazda ads for almost 30 years. The Austin-based dealership is Mazda's number one in North America.
"What we want to do is make you comfortable so when you're ready to buy a car, that when you want to buy a car, this is the place that can do it," Bagan said. "It takes less than 10 minutes, we do it on the first or second take, no rehearsals."
Advertising executive Scott McAfee said national commercials help you choose your car, and the local ads help you pick the dealership when it’s time to buy.
"When you get the local level it’s really about urgency," McAffee said. "It gives your brain something to go to."
Dealerships can spend anywhere from $100 to $50,000 on a car commercial.
"People say TV is dead, in election season all the TV ads still come out, so it’s still pretty relevant,” McAffee said.
A Reuter’s article from last year says the auto industry made up 11 percent of the advertising industry.