The Downtown Austin Alliance is working to develop a new look for Austin’s iconic Congress Avenue.
There’s no shortage of business or culture along the street which in many ways serves as downtown Austin’s backbone, but the DAA believes there’s room for more heart and soul.
"A sense of momentum has been occurring so the transformation is ongoing," DAA member Daniel Woodroffe said.
Planning started in 2010 to develop ideas for how the avenue could be enhanced. To develop with a vision, the group spent time gathering feedback from business owners and other stakeholders.
The DAA worked with Craig Staley, co-owners of Royal Blue Grocery, to offer him an outdoor dining area, something many wanted to see more of.
Staley said he would also like to see more connectivity in the core of downtown.
"When you have garages, vacant lots, construction sites, those types of things then there become this disconnect and it becomes less walkable," Staley said.
But he's happy knowing plans are moving forward to fix some of these concerns.
"What I think we're starting to see is this direction where all of Austin will be connected in such a way that you'll feel like you want to walk just about anywhere," Staley said.
To learn more about the Downtown Austin Alliance, their ideas and progress visit DowntownAustin.com.