Where there is masses there is money, and when it comes to the Austin City Limits Music Festival, the cash is flowing in.
Austin Business Journal Editor Colin Pope said the average ACL fan spends $800 over the course of the weekend, not including the cost of the tickets. Now that the festival is two weekends this year, it will mean double the revenue.
Last year, ACL drummed up $40 million worth of economic activity to the Austin area. Find out how local companies cash in on the 75,000 fans each day of the fest in this “Business Now” in the video above.