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09/05/2012 10:55 AM

Business Now: ‘Locavores’ bring in culinary-fueled coin

By: YNN Staff

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There’s a growing population of food fanatics in town and they’ve been coined “locavores.”

Read more

Click here to read more about this story in the Austin Business Journal.

Austin Business Journal Editor Colin Pope says locavores are people who prefer to eat locally-sourced food, be it home grown tomatoes or local beef and chicken. It’s a movement that is gaining speed and Farm to Table LLC founder John Lash is banking on the trend.

Farm to Table is a company that distributes locally sourced food to Central Texas restaurants, proving there is money to be made in sustainability.

Find out more in this edition of “Business Now” in the video above.