Snoop Lion roars into SXSW
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An old hip hop dog is showing off some new musical tricks at SXSW.
Music fans have known him for many years as Snoop Dogg, but he now goes by the name Snoop Lion. His transformation is shown in the new documentary film "Reincarnated" which made its premiere at the film festival Thursday.
The film follows Snoop to Jamaica where he immerses himself in Rastafari culture and records his first Reggae album.
YNN's Victor Diaz has more from the red carpet.